IKEA and Google collaborate to make furniture purchasing in 3D

Customers may visualize furniture in their homes using 3D models thanks to IKEA and Google's partnership.

[{"selector":"#anim-f4065753-a96c-4cdd-91c4-bdabeea94b3b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d09b9d1-14aa-4457-9efc-140f624b8c90","keyframes":{"transform":["translate3d(0px, 176.06839%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54138501-8298-4437-98a8-d1476422be32 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] To create an immersive shopping experience, the cooperation will employ Google's ARCore technology with IKEA's 3D models.

[{"selector":"#anim-23cddc39-bb7f-4fb7-8200-565d7e5e4278","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2d685bb-fe55-491f-8013-a965fe6079b8","keyframes":{"transform":["translate3d(0px, 140.54585%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7db7131-20f8-4fac-9278-24f7fe1d90ca [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By allowing clients to view how furniture will appear in their house before making a purchase, this technology will lower return rates.

[{"selector":"#anim-643c0c5a-766d-4578-9dd1-8459044300ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-539130eb-1c94-4439-a0a4-93a58408730c","keyframes":{"transform":["translate3d(0px, 176.06839%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a61e7e8-5b24-483f-b6c1-05af780ef197 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The Google search engine will feature 3D models, making it simpler for users to locate what they're looking for.

[{"selector":"#anim-9b142197-71f0-487c-bf05-4c0280af1b2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c729af44-aafd-4ca4-9e3b-1a1b65082978","keyframes":{"transform":["translate3d(0px, 176.06839%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-185d00da-ece9-4cf9-9cd3-f08890edd7b0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Customers will be able to visualize complete rooms by mixing and matching furniture in the virtual furniture store.

[{"selector":"#anim-e9300abf-e98e-49e7-98d4-083986ad220f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a494b70-2a14-41f9-bb0a-c3a7c2325ae4","keyframes":{"transform":["translate3d(0px, 140.54585%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f14c7a1-2fe7-4d05-9a4c-02a9372d3e30 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Customers will have a more convenient shopping experience thanks to the agreement because they can make purchases straight through Google.

[{"selector":"#anim-e48a2a59-8f55-48b3-b0d8-6f5694b7c180","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02d10b5a-4c9b-4b42-bd31-18c1deedc4a1","keyframes":{"transform":["translate3d(0px, 140.54585%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-723d595a-ffc8-4eb8-9928-83ce27aede1b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(20.003586250721998%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] By putting the showroom right into the clients' homes, this technology will also enable IKEA to reduce the expenses associated with leasing showroom space.

[{"selector":"#anim-97dbf49b-5285-4715-a43e-a49a9d55cd5a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdf8e32f-b261-4ea4-b698-7e612878ed65","keyframes":{"transform":["translate3d(0px, 176.06839%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-715830d9-3003-4cb8-be2b-a671df286888 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Customers will be able to stay up to speed on the newest IKEA furniture collections thanks to the 3D models' ongoing updating.

[{"selector":"#anim-3ce00ed5-dd5d-4650-a60d-670065f07ded","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-474980c8-b91d-4229-b2f8-c2d37842c7e6","keyframes":{"transform":["translate3d(0px, 176.06839%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83a4f19d-5e75-48df-a773-72ce7aa2bebf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] IKEA and Google's collaboration demonstrates how technology may improve the retail shopping experience.

[{"selector":"#anim-2c7dae41-6df6-4625-80cd-cd2e367527fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4954c8d1-b30d-4c70-9e6e-eaf2c4ccd334","keyframes":{"transform":["translate3d(0px, 118.68315%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc11333b-c3f1-4255-a7ea-541d148e9c2a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -0.00007298890566787009%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] IKEA is advancing the future of furniture purchasing with this innovative technology by giving customers an engaging and practical method to shop for furniture.